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The Ebay Power of Persuasion

Feb 18 2008

The sudden and strong reaction to the recent Ebay announcement of fee and feedback revisions has some people angry and others bewildered. There is an effort to mass together in a boycott of the Ebay services for one week to lend voice to their growing discontent.

The interesting thing to me is how this change by Ebay managed to strike such a strong set of feelings within so many people at one time. This is an example of influence and persuasion on a grand scale.

People maintain within themselves a particular set of standards, values and beliefs. Their internal comfort zone is determined by those factors. Once that comfort zone is challenged especially if their personal view of what is proper and right is violated they tend to divert focus to the seriousness of the matter on a level equal to the dynamics of the associated feelings.

People must not only be heard, but must sense that they have been understood for the feelings to begin to subside. Obviously, the people affected by the new Ebay revisions do not feel that they have been acknowledged or understood.

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Posted in Human Dynamics by AJ Gentry on the February 18th, 2008      0 Comments
 

 
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